SELECTED PRESS COVERAGE FOR THE YEARS 1996-1999
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1999
December 1999 e-BIZ "Windows of Opportunity" written by Shelley Taylor shows how the model of retail web trading can be applied to that of any other commercial sector, as revealed in The Missing Link 1999, a Shelley Taylor & Associates study of 100 top companies worldwide. The article presents the Top 10 B2B e-commerce best practices.
September 1999 BUSINESS 2.0 "To Be or Not to B-to B," confirms Cisco's unsurprising "top spot" in Missing Link 1999, published by Shelley Taylor & Associates. While Cisco's achievement may come as no surprise, "what is a surprise is that Cisco won the honor despite the fact that business-to-business customers cannot initiate a buy."
August 1999 THE ACCOUNTANT "Making the Virtual Real" is Philip Aldrick's exploration of "the many opportunities – and problems – associated with financial reporting on the web," pulling from The Missing Link 1999, a Shelley Taylor & Associates study of Global 1000 corporate web site performance.
16 June 1999 FINANCIAL TIMES "Sites of Too Little Interest" exposes the glaring lack of Internet proficiency latent in the world's top 100 companies: "executives charged with implementing corporate strategy do not understand the Internet." Drawing from The Missing Link 1999, a Shelley Taylor & Associates study, the article points out how companies' sites often "fail to provide a consistently high level of content for a broad audience.
May, 1999 BUSINESS 2.0 "Devil's in the Details" describes Click-Here Commerce, published by Shelley Taylor & Associates in February 1999. The article focusses on the customer service aspect of the research and presents a two-page table from the study that shows company-by-company post-sale support for the 50 sample companies. The table provides an excellent example (20 criteria) of the way in which each of the 175 evaluation criteria used in Click-Here Commerce are actually presented in the study.
April 1999, 1999 CFO MAGAZINE: "It's in the Intellectual Capital, Stupid!" contrasts what investors want and what companies actually provide in their annual reports. The article presents a few of the findings in Full Disclosure 1998 and provides a table showing the lack of disclosure by companies of several key elements of intellectual capital.
March 1999, 1999 CFO EUROPE: "Capitalizing on intellectual capital," draws from the conclusions of Full Disclosure 1998, published by Shelley Taylor & Associates, to show how several countries stack up on the disclosure of intellectual capital in their annual reports.
1 March, 1999 CNNInteractive (PC WORLD): "Online stores not meeting customer needs" provides a detailed overview of Click-Here Commerce, Shelley Taylor & Associates' first extensive study of online stores, and spells out room for improvement in online shopping carts.
25 February, 1999 ZDNet "E-Commerce Study Slams Web Sites -Online shopping sites could learn a lot from their brick-and-mortar counterparts," points out some of the better performing e-commerce sites according to Click-Here Commerce, published by Shelley Taylor & Associates.
22 February, 1999 SAN FRANCISCO CHRONICLE: "Web Stores Ignoring Customer Satisfaction" provides a few key highlights from Click-Here Commerce.
14 January, 1999 FINANCIAL TIMES: "User Unfriendly" discusses the importance of intangible assets, the qualitative information investors use to make investment decisions, and highlights a few key findings from Full Disclosure 1998, published by Shelley Taylor & Associates earlier in the month. The article presents two of the issues that have become much more important to investors in the last two years: intellectual capital and Y2K readiness.
1998
19 August, 1998 THE WALL STREET JOURNAL: "Study Finds Many Tech Firm Web Sites Lack Basic Information for Customers" focusses on how Silicon Valley web sites fail to provide customers with much of the information and activities they look for when considering a new purchase or seek customer support. The article reviews Missing Links in Silicon Valley, published by Shelley Taylor & Associates in August, 1998.
19 August, 1998 SAN JOSE MERCURY NEWS: "Web pages that wimp out - Survey of top valley tech firms says sites serve visitors poorly" details the results of Missing Links in Silicon Valley, a new study by Shelley Taylor & Associates that evaluates 50 Silicon Valley web sites. A table in the article presents "The Best and The Rest," listing the the top 10 web sites and 10 from the bottom third.
19 August, 1998 NEWSBYTES NEWS NETWORK: "New Study Knocks Silicon Valley Websites" shows how findings of the study, Missing Links in Silicon Valley, challenge the premise that Silicon Valley companies are best able to maximize the capabilities of the web.
2 April, 1998 FINANCIAL TIMES: "Adrift on an electronic ocean" describes in detail the findings of The Missing Link, an international study on corporate web site performance published by Shelley Taylor & Associates.
May, 1998 CFO EUROPE "Are you talking to me?" presents the information the CFO needs to hear to evaluate the effectiveness of corporate web sites and describes the findings of The Missing Link, published by Shelley Taylor & Associates.
23 March, 1998 INTERNETWEEK: "Rethink That Site-Looks aren't Everything" highlights some of the findings of The Missing Link, an international study of corporate web sites published by Shelley Taylor & Associates.
14 March, 1998 THE ECONOMIST: "Of Pigs and Pokes" reveals what companies should tell their investors if they want higher share prices, citing results of The Care & Feeding of Institutional Investors, a study on corporate disclosure practices and investor information needs published by Shelley Taylor & Associates.
28 February, 1998 THE ECONOMIST: "Working with the Web" presents the conclusions of The Missing Link, an international study of corporate web site performance published by Shelley Taylor & Associates.
23 February, 1998 THE WALL STREET JOURNAL EUROPE: "European Web Sites Found Thin" questions European company enthusiasm for sites that are less than effective, drawing on the study published by Shelley Taylor & Associates, The Missing Link.
23 February, 1998 NEWSBYTES NEWS NETWORK: "Corporate Dysfunction Drives Web Design" focuses on the root of the problem in web site design - senior management and organizational structure - when reporting the conclusions of The Missing Link, the study on corporate web sites published by Shelley Taylor & Associates
1997
10 October, 1997 DAGENS INDUSTRI: "Svenska börsbolag underkända" describes research The Stockholms Fondbörs commissioned Shelley Taylor & Associates to conduct on Swedish disclosure practices. Shelley Taylor presented the findings of the research at the Finforum Conference in Stockholm.
January, 1997 INSTITUTIONAL INVESTOR: "Much ado?" says the influence of US investors on European corporate governance is exaggerated, citing Full Disclosure 1996, a study on corporate disclosure practices published by Shelley Taylor & Associates.
1996
19 November, 1996 DE VOLKSKRANT: "Strategie blijft geheim" highlights several Dutch annual reports analyzed as part of Full Disclosure 1996, published by Shelley Taylor & Associates, and presents some of the findings of the research.
14 November, 1996 FINANCIAL TIMES: "A dangerous divide" examines the evidence from Full Disclosure 1996, a study on corporate disclosure practices, that highlights the corporate information gap.
4 November, 1996 THE WALL STREET JOURNAL: "Disclosure Fails to Satisfy Big Investors - Institutions Criticize Contents of Company Reports" draws from the findings of Full Disclosure 1996, a study of corporate disclosure practices, by Shelley Taylor & Associates. The article emphasizes investor frustration with annual reports.
31 October, 1996 LES ECHOS: "Information financière: émetteurs et investisseurs ne sont pas encore sur la même longueur d'onde" presents French disclosure practices and those of other multinational companies, citing Full Disclosure 1996, by Shelley Taylor & Associates.