HISTORY
Shelley Taylor founded the company in 1989. After 10 years in the securities industry as a broker and money manager, she opened an office in London to advise companies on how to communicate their strategy and business objectives to institutional investors.
     We published our first study in 1990, The Rewards of Virtue, a study of the growing impact of social issues on investment and corporate strategy. It has influenced the current wave of interest in corporate social responsibility and led to the wider use of the corporate stakeholder model among British companies. Leveraging an understanding of financial markets and strategic research, the company has evolved into a strategy consulting and research firm. In 1994 we opened an office in Silicon Valley.