WHAT YOU GET
Click-Here Commerce: Digital Downloading will provide the first ever comprehensive evaluation of the user interface on all of the key digital content delivery sites. Using hundreds of metrics to analyze sites it will determine the features, content and activities that support digital distribution of music, film, television and radio content. Moving from a largely pirate internet market to a pure digital content market will rely on building customer relationships through improved user experiences.
Click-Here Commerce: Digital Downloading will analyze each aspect of the site and steps required in the process of downloading: site entry, Home page, globally available links, pre-sale assistance, categorization, resources, the download and/or purchase path, personal use rights, communities, and post-sale service and support. Click-Here Commerce: Digital Downloading will provide a template for optimal practice. It is critical to learn from the mistakes of others and, even more importantly, to use best practices as a springboard for site development and future profits.
Our new study draws from the methodology developed from our original e-commerce and interactive television studies: Click-Here Commerce , Return to Sender and Stay Tuned. Click-Here Commerce provided the antidote to shopping cart abandonment - the success factors of pre-sale assistance and foreshadowing of post-sale support. Return to Sender provided remedies for post-transaction anxiety disorder, the prescription for repeat business and customer loyalty through order fulfillment and post-transaction communication. Stay Tuned provided the antidote to mad couch disease or the inertia evoked by poorly conceived interactive television.
Click-Here Commerce: Digital Downloading is the first study to identify what works and what doesn't in digital downloading.