Click-Here Commerce: ONLINE TRAVEL is the first international study to evaluate online travel user experiences and present the success factors of e-travel sites. Our research analyzes each step in the process: site entry, the Home page, globally available links, pre-sale assistance, account management, booking, post-transaction communication, receipt of ticket and/or voucher and modification, cancellation and/or refunds. Click-Here Commerce: ONLINE TRAVEL provides a template for optimal practice. It is critical to learn from the mistakes of others and, even more importantly, to use best practices as a springboard for site development and future profits. See the best and the worst travel sites of 2004.
Price: $6,500/£3,750/5,250 euros (Release Date: January 2004)
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