CLICK HERE COMMERCE ONLINE TRAVEL
What You Get
The study will enable the reader to recognize the best practices in online travel user interface. Click-Here Commerce: ONLINE TRAVEL evaluates 46 ecommerce travel sites primarily from N. America and Europe, representing a cross-industry sample, including air, general travel or agency sites, car rental, hotels and trains. Sites are analyzed using more than 800 evaluation criteria and the detailed findings 275 pages in 2 volumes) present the company-by-company analysis with specific examples of best practices. The analysis shows whether sites contain specific content or support particular activities that are crucial to conducting online travel transactions online. Further, the methodology includes an evaluation of the browsing, booking and purchase experience in terms of site organization, ease of navigation and the number of clicks required to achieve the customer's objective.