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Sample Findings
Each of the more than 800 proprietary evaluation criteria are used to analyze web sites are defined. They are accompanied by examples and recommendations for best practice. Findings show whether sites contain specific content or support particular activities crucial to e-commerce, site organization, ease of navigation, and the number of clicks to reach particular information. Research is divided into the following logical categories:
Site Entry (software & hardware requirements, etc.)
Navigation (navigation, information architecture, etc.)
Home Page & Global Links (content & activities).)
Booking (pre-sale assistance, policiesthe product path, configuration vs. multiple categories, etc.)
Promotions (cross-selling and upselling, bestsellers, hot deals, etc.)
Account Management (payments, profiles, itineraries, etc.)
Post-Transaction Communication (receipt, etickets, confirmations, cancellations & refunds, etc.)
Service & Support (contact info, online chat, FAQs, etc.) |
