The following excerpt is from the Executive Summary
1) The State of Play in iTV (or When Winning Means Losing)
Because each type interactive service is unique in its offer to viewers, it is difficult to compare one service with another. However, clear winners do emerge (those with best practices) when we evaluate each service against its peers. Our sample selection process was designed to evaluate services worth learning from, not specifically for what to avoid.
The best interactive television providers by country are: UltimateTV from DirecTV (US), Sky (UK) and TPS (France)
Some of the best interactive programs overall include CBS's Crime Scene Investigation (on UltimateTV, US); SportsExpress Formula 1 (on TPS), Disney Studio (on Sky) and SkyNews .