WHAT YOU GET
The study is published in a print version (including screen captures). The standard study consists of more than 300 pages in two volumes:
Volume I presents highlights of the findings, discussion and analysis of the evaluation criteria as they pertain to viewer needs and business models.
Volume II presents a service-by-service performance evaluation on the basis of 400 of our proprietary criteria. StayTuned 2 evaluates 48 iTV services, including cable and satellite providers such as DirecTV Interactive, DirecTV UltimateTV, and others in the US as well as Telewest, BSkyB in the UK, TPS and Canal Satellite in France. Programs/channels evaluated include virtual channels (e.g., Barnes & Noble, NFL Interactive, Sky Buy), broadcast (e.g.,Crime Scene Investigation, Sky News and Sports, Bloomberg) and dual screen interactivity (e.g., Who Wants to be a Millionaire, The Weakest Link).
The research evaluates the viewer interface of four types of interactive television experiences: 1) web on TV, with or without restricted access and web for TV, a subset of web on TV but with content formatted for the television; 2) virtual channels and walled gardens; 3) enhanced television – television programming using dual screen or overlay with asynchronous interactivity; 4) interactive television – integrated broadcast and contextual content that is either synchronous or asynchronous.