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What You Get
The study consists of a two hundred page report in two volumes. Volume I presents the highlights and executive summary, including definitions of web site user interfaces, and examples and recommendations for best practices. Volume II presents a company by company analysis of 100 retail e-commerce web sites for each of the 200 criteria. The research is divided into four categories: the Checkout Process, Post-transaction Communication and Receipt and Return of Goods. For each of the 200 types of content and activities used to evaluate sample companies we provide definitions and business cases for their use, best practices examples and recommendations.