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is the first study to identify the critical elements of successful user experience in order fulfillment and post transaction communication. This research will assist anyone involved with e-commerce for both consumers and businesses. It is essential reading for: Directors and Managers of Marketing & Sales and Electronic Commerce, Directors and Managers of Finance, Chief Executives, Chief Operating Officers, Directors of Corporate Strategy and Venture Capitalists. The study will help developers of Internet applications, hardware, design and services to understand the issues of concern to their clients and their clients' clients.